Kuala Lumpur, Malaysia, 10 September2013 - Radia, an integrateddevelopmentin Bukit Jelutong was unveiledtoday by Dato Abd Wahab Maskan,Group Chief Operating Officerof Sime Darby Berhad and ManagingDirector of Sime Darby Propertyand Dato Wan Abdullah Wan Ibrahim,Managing Director/Chief ExecutiveOfficer of UEM Sunrise Berhad(UEM Sunrise). The RM1.6billion¹integrated development locatedat the heart of Bukit Jelutongin Shah Alam is the result ofa landmark 50:50 joint ventureby Sime Darby Property and SunriseBerhad, a wholly-owned subsidiaryof UEM Sunrise via a company namedSime Darby Sunrise DevelopmentSdn Bhd.

About Radia

The inspiration for Radia stemsfrom the Latin word  Radius ,which refers to a line connectingthe centre of a circle with theouter edge. It relates to thelayout of the development andconnectivity from the centre tothe outskirt. The name symbolisesvibrancy and connectedness ofthis integrated development.

An exclusive address to live, workand play

Radia will cover a gross floorarea of 2.7 million square feet(sf), consisting of 640 unitsof serviced apartments, officespaces (400,000 sf) and retailspace (880,000 sf) at the heartof the Bukit Jelutong township.The design of Radia is inspiredby the French  Le Faubourg concept a special character of exclusiveand integrated neighbourhoodsthat cater to the everyday needsof its residents. Radia will exudea sense of belonging and is envisionedto be a true community gatheringplace for the entire Bukit Jelutongarea and beyond. Its wide pedestrianspaces and retail promenade willbear lush greenery resemblingthe Las Ramblas in Barcelona,Spain.

Radia s seamless connectivityto major cities such as Shah Alam,Klang and Kuala Lumpur throughhighways such as the New KlangValley Expressway, Guthrie CorridorExpressway, Federal Highway andthe North-South Expressway CentralLink make it a desirable addressto live, work and play.

When completed in 2018, Radiawill provide shopping convenienceand easy access to services formore than 100,000 residents andworking population in Bukit Jelutong.Radia is set to attract investorsand businesses which are drawnto Bukit Jelutong s close linkswith nature, heritage and recreationalofferings with a slice of exclusivity.

Bringing the best in business together

Dato Abd Wahab Maskan said,  Thisdevelopment is aligned with SimeDarby Property s journey of innovation,from a developer of townshipsto a developer of themed, integrated,transit-oriented developmentsand niche developments. We arecreating and enhancing a well-plannedwell-executed integrated developmentin Bukit Jelutong that will bringfurther excitement as well asradiance to the entire area.

 In delivering this objective,Sime Darby Property and UEM Sunrisewill collaborate to leverage oneach other s expertise to bringfurther strategic value to ourbusiness owners, customers andinvestors alike. The partnershipwill add credence and power ofattraction to the marketabilityand sustainability of the projectas well as management of qualityassets he added.

Dato Wan Abdullah Wan Ibrahimsaid,  UEM Sunrise looks forwardto this joint venture with SimeDarby Property to develop thisnew and upcoming development inBukit Jelutong. Our extensiveexperience in large scale integrateddevelopment such as Solaris Mont Kiara,Solaris Dutamas, Publika and Nusajayaamongst others, along with SimeDarby Property s market and developmentknow-how will be key in transformingfurther Bukit Jelutong into thrivingsustainable communities of thefuture, loved by homeowners, acclaimedby investors and recognised bythe industry. The development,comprising retail, commercial,office, lifestyle and entertainmentcentres such as Radia is timelyas it will fulfil the immediateand long term needs of the BukitJelutong community and the widercatchment area of Greater KualaLumpur/Klang Valley.

Radia s design to resemble a handfan

Designed by French architect J+HBoiffils, Radia epitomises themetaphor of a hand fan, inspiredby a fusion of Mediterranean andAsian themes. The design revolvesaround natural ventilation, basedon Malaysia s climate and theselection of a breath-taking arrayof floral biodiversity that contributesto an oasis of calm amidst a surroundingbuzzing city.

Focusing on the experiential aspectof living, Radia is designed toallow the five senses of sight,smell, sound, taste and touchto co-exist in perfect harmonythrough a variety of gardens,water features and lights, creatingan experience that encompassesdifferent dimensions of life.

Radia has won the InternationalProperty Awards for the Best CommercialHigh Rise Development in Malaysia(5 star) and in Asia Pacific Regionfor 2013 - 2014.