The Reader’s Digest Award which celebrates its 10th Anniversary recently is an initiative by Reader’s Digest to give recognition to brands that appeal most to the affluent Asian consumers and winning the award for the second year reflects upon SDP’s performance in meeting the needs of its consumers.

Being the largest property player by virtue of profits and revenues, SDP believes that such value should also reflect the level of customer satisfaction. As such, SDP places quality along with innovation, as one of its most important promise to the people. Judging by its impressive track record and the various accolades it has garnered along the years, the strategy has obviously paid off. Coupled with a highly competent and seasoned workforce with a wide range of products catering to different market segments, the property giant never ceases to improve itself in order to stay in the lead in property development and position itself as a champion of building sustainable communities.

“We place great emphasis on quality and on-time delivery, as shown by our record of minimal building defects”explains Dato’ Abd Wahab Maskan, Senior Executive Vice President of SDP, who sees the statistics as a true reflection of the Division undying commitment in delivering only the best for its customers. “In line with the Group’s vision of ‘Building Sustainable Futures’, we aim to be known as the leading developer of sustainable communities”, adds Dato’ Abd Wahab.

Leading the industry seems natural for SDP, being the first property developer to be awarded the ISO 9002 certification of Quality Management Systems, the ISO 14001 Certification of Environmental Management Systems and the OHSAS 18001 Certification of Occupational Health and Safety Management Systems from SIRIM. These records cannot be broken and as such, they serve as a reminder to the Division, to constantly push itself towards a higher level of service and product excellence.

Setting its sight on neighbouring countries and across borders, SDP has now emerged as a global property force, with projects and assets in United Kingdom, Australia, Singapore, Philippines, Vietnam and China, a clear indication that a good and fruitful strategy is at work. Judging from from the current performance that the Division has been showing, it is a testimony to the success of the formula where the needs of the customers should always take precedence, regardless to its geographical location. As long as it has the SDP tag, one should expect good things out of it.

So, the next time you flip through the Reader’s Digest and spot an advertisement in it, be proud that it is the readers who wants us there and be reminded of the values we stand for that makes us the preferred brand when it comes to property development. Let us give a big hand for a commendable achievement by SDP in placing the brand in the hearts of the people and continue to work towards remaining close to their hearts.