KUALA LUMPUR, 23 November 2009 - Once again, Sime Darby Property has added another feather to its cap. This time it is the prestigious Malaysia's 30 Most Valuable Brands (MMVB) 2009.

Maintaining its No.1 position in the Property & Infrastructure category, Sime Darby also recorded the biggest gains in terms of brand value by 82.6 percent and rose up to the ranking of No. 9, up 5 notches from No.14 in 2008. This is the third year running that Sime Darby has been named one of Malaysia's Most Valuable Brands, but this year's valuation is the first with the full view since the merger between Sime Darby Berhad, Golden Hope Plantations, and Kumpulan Guthrie Berhad. Interbrands valuation takes into account three categories  financial analysis, brand analysis and brand strength demand.

MMVB is a major strategic branding initiative by the Association of Accredited Advertising Agents (4As) in collaboration with Interbrand who pioneered and still globally dominates the established methodology of brand valuation.

To qualify for MMMVB, a brand has to be publicly-listed, or owned by a company that's listed-whether on Bursa Malaysia or other stock exchanges. The brand has to originate in Malaysia, or be owned by a listed company headquartered in Malaysia for at least 10 years. The brand also has to be consumer-facing.

Interbrand's valuation takes into account three categories-financial analysis, which forecast current and future earnings specifically attributable to the brand; brand analysis, which measure how the brand influences customers at the point of purchase; and the brand strength analysis which determines a brand's ability to secure ongoing customer demand, such as loyalty, repurchase and retention.

MMVB 2009 include 2008 individual company annual reports and company websites, and 2008 analysts' reports from a variety of sources including CIMB, ECM Libra, Macquarie, OSK, Maybank, HwangDBS Vickers, HSBC and Bursa Malaysia.

Dato' Tunku Putra Badlishah, in his interview in The Edge, November 23^rd for the MMVB special pullout, had this to share on the importance of brand image:

Brand image is crucial when you are in property development. It is very important because buying property is one of the largest investments anyone makes in a lifetime. So, you want to make sure that you put your money with a very reputable developer.

Please click here to view the interview with Dato' Tunku Putra Badlishah.
 

Malaysia's 30 Most Valuable Brands
Rank	Brand	Industry	Brand Value (RM '000)	Growth
1 (2)	Public Bank	Banking	6,593,071	3.2%
2 (1)	Maybank	Banking	5,374,127	42.5%
3 (3)	CIMB	Banking	5,245,366	16.2%
4 (6)	Celcom	Telecoms	3,993,116	2.4%
5 (5)	Parkson*	Retail	3,740,093	10.9%
6 (4)	Resorts World Genting	Leisure/Entertainment	3,464,179	22.5%
7 (9)	Digi	Telecoms	3,129,363	4.1%
8 (7)	Astro	Media/Entertainment	3,022,968	10.4%
9 (14)	Sime Darby	Property/Infrastructure	2,992,066	82.6%
10 (8)	Petronas**	Energy	2,648,886	12.1%
11 (11)	Perodua	Automotive	2,644,297	5.5%
12 (10)	Hong Leong Bank	Banking	2,591,438	12.0%
13 (12)	Giant	Retail	2,244,282	0.8%
14 (17)	AmBank	Banking	761,327	8.0%
15 (16)	YTL	Property/Infrastructure	739,754	5.3%
16 (13)	Malaysia Airlines	Airline	708,391	61.3%
17 (18)	RHB Bank	Banking	691,255	13.8%
18 (15)	TV3	Media	586,922	43.3%
19 (21)	AirAsia	Airline	411,068	8.7%
20 (20)	The Star	Media/Entertainment	371,398	4.1%
21 (19)	Jobstreet.com	Online Recruitment	313,475	19.8%
22 (22)	Dutch Lady	Food & Beverage	276,400	9.5%
23 (25)	Padini	Apparel	244,634	20.2%
24 (27)	Sin Chew	Newspapers	215,768	13.5%
25 (23)	Affin Bank	Banking	198,998	16.2%
26 (-)	Alliance Bank	Banking	195,330	-
27 (26)	Kurnia	Insurance	139,329	29.4%
28 (-)	Premier	Household Products	111,303	-
29 (30)	Sunway City	Property/Infrastructure	108,452	7%
30 (-)	Bonia	Leatherwear	96,559	-
* Parkson: Includes brand value of foreign retail businesses including China ** Petronas: Petronas Dagangan and Petronas Gas (B2C, B2B Petroleum, LPG and Natural Gas) business

 

BIGGEST GAINS
2009 Rank	2008 Rank	Brand	Brand Value (RM mil)	Change since 2008 (%)
9	14	Sime Darby	2,992	82.6
23	25	Padini	245	20.2
17	18	RHB Bank	691	13.8
24	27	Sin Chew	216	13.5
19	21	AirAsia	411	8.7