ARA DAMANSARA, 8 April 2016 – Sime Darby Property’s Lifestyle Collection campaign is back this year, offering the public more property selections across prime locations and a range of incentives, benefits and privileges to enjoy.

The Lifestyle Collection campaign, which runs from now until June 2016, offers a wider product range from residential to commercial and caters to diverse lifestyle and pricing needs. Products under the campaign are located across the Klang Valley and Negeri Sembilan.

The Lifestyle Collection 2016 consists of a wide collection of residential and commercial properties segmented into five lifestyle-centric categories. Each category caters to different needs and appeals to different segments of purchasers.

The categories include ‘The Signature’; presenting luxurious and prestigious homes, ‘Inspired Living’ for those looking for functional and spacious contemporary homes, ‘Practical Charm’ with its collection of practical and stylish modern homes, ‘High Life’ for urbanites seeking stunning apartments and ‘Prospectus’ which offers vibrant commercial premises.

Sime Darby Property’s newly launched serviced-apartments are also included in the Lifestyle Collection 2016 line-up, such as Cantara in Ara Damansara and Quarza Residence in KL East .

Started in 2012 and now in its fifth year, The Lifestyle Collection brand of products have proven to be one of the key factors in positioning Sime Darby Property as the leading name in the market for value-enhanced products.

Dato’ Ir. Jauhari Hamidi, Managing Director of Sime Darby Property said, “We are proud to present the Lifestyle Collection once again for 2016. As one of the largest and leading property developers in the country, we are always at the forefront when it comes to creating value for our customers. The Lifestyle Collection 2016 is now back to provide everyone with more opportunities to own exquisite homes from Sime Darby Property and most importantly, to reward our customers for their support and belief throughout the years.”

Apart from a wider range of properties across prime locations, the Lifestyle Collection 2016 sees the introduction of the unique Value Investment Privileges (VIP) Fast Track Programme, a ground-breaking approach to help the public own their dream property.

Sime Darby Property is partnering AmBank, Bank Rakyat, BSN, Citibank, CIMB, Maybank and RHB as panel financial institutions for the VIP Fast Track Programme.

Potential purchasers are able to engage with the panel financial institutions to check their credit status and obtain results quickly. Once eligible, purchasers will then be given a conditional pre-approved loan and they will be able to start shopping for their dream property offered by the Lifestyle Collection 2016.

“This hassle-free VIP Fast Track Programme will help facilitate and accelerate the entire property purchasing process, giving purchasers a peace of mind and more focus in choosing their desired property,” Dato’ Ir. Jauhari Hamidi added.

The public can also look forward to become an automatic PRIME member, Sime Darby Property’s exclusive customer loyalty programme, when they purchase property during the duration of this campaign. PRIME members will be able to enjoy instant benefits such as special prices on properties, introducer incentives, special invitations to property launches and exclusive discounts from participating retailers.

A series of roadshows will be organised during the course of the Lifestyle Collection 2016 campaign, taking place in Sime Darby Property’s sales galleries in Ara Damansara, Wisma Consplant Subang Jaya, City of Elmina, Bandar Ainsdale, Saujana Impian, The Glades and KL East. Talks will also be conducted by guest speakers and property experts which includes Dato’ Joey Yap, Ho Chin Soon and Ahyat Ishak, who will be sharing property buying tips and advice.

Updates on Sime Darby Property activities and developments can also be found on
simedarbyproperty.com, Facebook and Instagram and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).