KUALA LUMPUR, 13 November 2008 - Sime Darby Property has brought back its hugely popular Parade of Homes which proved an unqualified success when the maiden event held in June 2008 generated sales of RM248 million over a 10 day period. Over 15,000 prospective homebuyers flocked to Sime Darby Property’s 10 townships to visit the numerous showhomes on display and enjoy the weekend activities.

This installment of the Parade of Homes will be held over a one month period from 14 November to 15 December and will feature unique incentives for homebuyers, exciting weekend activities at all the townships and contests offering cash prizes totaling RM290,000.00.

“The Parade of Homes is a proprietary marketing platform that allows Sime Darby Property the opportunity to create unique and attractive incentives to benefit prospective homebuyers across all our townships stretching from Shah Alam to Ampang and Subang Jaya to Nilai” said Managing Director of Sime Darby Property, Dato’ Tunku Badlishah.

The incentives being offered this time around have been formulated after numerous focus group meetings to identify the concerns and sentiments of prospective homebuyers in light of the current economic situation. The reasons identified include concern whether property prices would drop, minimise financial commitments, difficulty in selling their existing houses before upgrading to a new house and possible loss of income as a result of retrenchment or unsuccessful business ventures.

RHB Bank was brought in as the financing partner to work on a unique financial package as most of the concerns were related to financing. “We are happy to be given the opportunity to work with Sime Darby Property to create unique financing options to meet the needs and address the concerns of their purchasers” said Renzo Viegas, Head of Retail Banking for RHB Banking Group.

“Our packages are designed to give customers more financial flexibility and to manage their cashflow better so that they will find it easy to upgrade to a home of their choice. This joint initiative, I believe, will pave the way for greater collaboration between Sime Darby Property and the RHB Banking Group in future”, he added.

Apart from the unique financial solutions offered by RHB Bank, Sime Darby Property is also offering a “Guaranteed Buy Back” scheme for property purchases made during the Parade of Homes. “This offer bears testimony to our confidence that our properties are fairly priced and will in turn give our buyers the confidence to proceed with their home ownership dreams”, stated Dato’ Tunku Badlishah.

Dato’ Tunku Badlishah said that the combination of the buy back guarantee coupled with the financing packages being offered by RHB Bank is expected to promote and encourage buying activities among home purchasers and investors alike during the month-long Parade of Homes.

At the same ceremony, Dato’ Tunku Badlishah also presented prizes to the winners of the first Parade of Homes contest. The top three lucky winners who had purchased Sime Darby properties during the first Parade of Homes period walked away with a furnished Tropika Paradise Condominium in Subang Jaya worth RM300,000; a brand new BMW A116 worth RM185,000 and a furnished Starville Apartment in Subang Jaya worth RM130,000 respectively.

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