ARA DAMANSARA, Thursday, March 29, 2012 – Sime Darby Property Berhad today introduced its Lifestyle Collection, a showcase that offers a full suite of residential and commercial properties in and around Greater Kuala Lumpur. The landed and strata properties featured include top selling newly launched units as well as planned launches. The Lifestyle Collection is arguably the largest range of products on offer in a single campaign. This is the enhanced initiative of the Parade of Homes (POH) campaign introduced in 2008 and two subsequent POH campaigns organized till 2011.

The properties are located in Sime Darby Property’s 10 townships in the Klang Valley and Nilai, Negeri Sembilan, and they are designed to meet various lifestyle needs and budgets.

At the event, Dato’ Wahab Maskan, Managing Director of Sime Darby Property, said, “The Lifestyle Collection will become a sustainable platform to strengthen the appeal and value of the Sime Darby Property brand in the hearts and minds of property buyers.”

“The Lifestyle Collection will showcase the unique propositions of all our products. It will inspire home buyers and provide investors the good opportunity to discover the potential of a Sime Darby Property product and its value appreciation,” he added.

The Sime Darby Property Lifestyle Collection also makes it easy for potential purchasers with attractive benefits and unique financial packages. These unique financing options are created to meet the needs and address the concerns of purchasers. This is made possible with the support of our banking partners – Maybank, CIMB and AmBank – offering both conventional and Islamic banking facilities.

The Sime Darby property Lifestyle Collection is a one month campaign which starts on 30 March 2012 with a Lifestyle Collection gallery located next to the Sime Darby Property headquarters in Oasis Square, Ara Damansara. This gallery allows visitors to get an overview of the suite of property products offered in the campaign. The Sime Darby Property Lifestyle Collection will have fun and exciting activities for the family and friends over the weekends. Special activities will also be organised at selected Sime Darby Property Sales Township Galleries for better knowledge and experience of the products.

Commenting on the current property industry landscape, Dato’ Wahab said, “The fundamentals of the Malaysian economy remain intact and green shoots of recovery are visible in the global economy, which bodes well for investments in the property sector. The government and financial institutions are still supportive of the industry”

“Properties, especially those in good locations, with good quality and backed by reputable developers, will certainly do very well in the market,” he concluded.

The Company’s properties are extensive, ranging from residential, commercial and industrial properties. They also meet the needs of different market segments, covering affordable homes for lower to middle income groups to high-end properties for the higher income segment.

Sime Darby Property is the leading developer in the country that has won many awards and recognitions for its well-known townships like Subang Jaya, Bukit Jelutong, USJ Heights, Bandar Bukit Raja, Ara Damansara, Denai Alam, Melawati, and Putra Heights. Sime Darby Property also develops niche integrated developments such as the Sime Darby Oasis Square and Subang Jaya City Centre (SJCC).

Sime Darby Property recently saw its residential and commercial property launches surpassing expectations in terms of take-up rates. The first phase of its Isola Serviced Residences (East Tower) in Subang Jaya saw 75% of its units snapped up within hours. To date, Isola Serviced Residences (both the East and West Tower) is 84% sold out. Similarly, e.Boulevard - the first commercial offering of shop offices in Denai Alam, was 80% sold on the first day. Another recent commercial launch, Eleven Avenue, a 112-unit urban shop offices located within the thriving township of Bandar Bukit Raja, is currently well over 80% sold.

Sime Darby Property, a leader in building sustainable communities, is the property arm of Sime Darby Berhad, Malaysia’s biggest conglomerate.

For more information on the Sime Darby Property Lifestyle Collection, please visit www.simedarbyproperty.com