• Funds raised to benefit 50 children with autism from B40 families will be channelled through Yayasan Pendidikan Insani, a foundation that provides affordable care, education and therapy for children with autism from low-income families;  
• The ‘Indahnya Syawal, Kemeriahan Dirai’ campaign is KL East Mall’s first Hari Raya Aidilfitri campaign since it opened in November 2020. 

KUALA LUMPUR, 3 JUNE 2021 -  Sime Darby Property Berhad (“Sime Darby Property” or “Company”) is pleased to announce the success of KL East Mall’s inaugural Hari Raya Aidilfitri campaign which has raised over RM60,000 to benefit children with autism from B40 families. KL East Mall is Sime Darby Property’s first wholly owned mall which was opened in November 2020.
 
At the launch of KL East Mall’s inaugural Hari Raya Aidilfitri campaign, ‘Indahnya Syawal, Kemeriahan Dirai’ on 9 April 2021, the Company announced its partnership with Yayasan Pendidikan Insani, a not-for-profit foundation that provides affordable care, education and therapy for children with autism from low-income families, with an initial aim to raise RM50,000 for the cause.
 
Sime Darby Property’s Group Managing Director, Dato’ Azmir Merican said that the Company has always supported causes that not only benefit the community but also bring greater awareness and are educational to the public.
 
“On top of raising funds for the deserving children, the aim of the campaign is to help the public to better understand autism and the challenges faced by the children. Through this campaign, we have managed to raise awareness and we are encouraged with the participation from our tenants and patrons throughout the campaign period. Thank you to everyone who contributed generously to this cause, allowing us to exceed our initial fundraising target even during this challenging time,” he said.
 
The ‘Indahnya Syawal, Kemeriahan Dirai’ campaign’s success can be attributed to shoppers who donated a minimum of RM10 to colour a piece of puzzle from a large artwork or contribute a minimum of RM35 to receive an exclusive tote bag designed by Malaysian fashion brand Fiziwoo and renowned celebrity Datuk Chef Wan. Habib Jewels, which officially opened its doors at KL East Mall in April also contributed 100% proceeds from the sales of 300 pieces of limited-edition pure gold wafers worth RM118 each to the cause.

Sime Darby Property is guided by its Environmental, Social and Governance (“ESG”) commitments which are aligned with the United Nation’s Sustainable Development Goals (UNSDGs) via 18 Sustainability Goals targeted to be achieved by 2030.
 
The Company actively organises initiatives that benefit different-abled children, namely the “Run with Autism” campaign held in February last year. Sime Darby Property has also built Malaysia’s first “Inclusive Playground” in the City of Elmina, its flagship township in Shah Alam, Selangor to level the playing field for children of all abilities. 

*END*

About Sime Darby Property Berhad

Sime Darby Property is a leading property developer with a strong success rate of developing sustainable communities for over 47 years. With 24 active townships/developments, Sime Darby Property has a wide reach that encompasses assets and operations across the globe. It marks its presence in the UK as part of a Malaysian consortium to develop the iconic Battersea Power Station Project in central London.

As a responsible corporate player, Sime Darby Property and its philanthropic arm Yayasan Sime Darby (YSD) actively roll out various initiatives to assist the underprivileged communities living within and nearby its townships nationwide. A multi-award winning property group with numerous international and local accolades, Sime Darby Property is the only Malaysian property developer to be selected as an index component of Dow Jones Sustainability Indices (DJSI) for the second consecutive year.

It is also the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 10th consecutive Gold at the Putra Brand Awards 2019 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015.

Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

For more information, log on to https://www.simedarbyproperty.com/

MEDIA CONTACT:

Sharmila Nair
Sime Darby Property Berhad

E-mail:  sharmila.nair@simedarbyproperty.com
Mobile: +6012-617 7860

About KL East Mall 

KL East Mall is a retail and lifestyle boutique mall that fronts KL East, a 153-acre integrated development by Sime Darby Property. The mall is the group’s first 100 percent-owned retail mall development, spanning four retail floors with a nett lettable area of 384,210 sq. ft. The mall was designed as a trendsetting epicentre where fashion, music, style and art meet. 

Situated at a focal point of numerous major intersections, KL EAST MALL is linked by 6 highways such as the Middle Ring Road 2 (MRR2), Damansara-Ulu Klang Expressway (DUKE), Sungai Besi-Ulu Kelang Elevated Expressway (SUKE), Karak Expressway, Ampang-Kuala Lumpur Elevated Highway (AKLEH) and Setiawangsa-Pantai Expressway (SPE). It is also connected to a network of public transportation, including convenient access to the Gombak Transit Terminal. The mall is located within proximity to TAR University College, International Islamic University Malaysia (IIUM) and Universiti Kuala Lumpur British Malaysian Institute (UniKL BMI). 

KL East Mall boasts attractive opportunities for fashion outlets from all walks of life, businesses specialising in electronics and gadgets as well as home supply stores. The extensive retail offerings are complemented by a wide selection of F&B slots catered for foodies, walk-in diners and lifestyle-oriented shoppers.  For more information, log on to https://www.kleastmall.com/