• Over 11 million visitors in 2023 reflects another year of progress for Battersea Power Station, which concluded with the busiest month in December as visitors headed to the riverside neighbourhood for Christmas shopping and to enjoy the wide range of festive activities.
• Overall sales increased by 52% and fashion sales by 33% in December 2023 compared to December 2022 following several fashion brand openings in 2023 including Massimo Dutti, Scamp & Dude, Jigsaw, A.P.C and ME+EM
• The second half of 2023 saw a 25% increase in visitors in the evenings, supported by the opening of over 10 new restaurants, bars and leisure experiences including Arcade Food Hall, Bounce Ping Pong and Searcys Champagne Bar.
• The Power Station’s unique chimney lift experience, Lift 109, ascended the building’s north west chimney 21,500 times in 2023, offering visitors a 360 degree view of the London skyline.

12th January 2024

Battersea Power Station celebrated a strong second Christmas with a 30% year-on-year increase in visitors in December 2023 as people rushed to the riverside neighbourhood which was transformed into the ultimate festive destination. (Credit: Charlie Round-Turner)

Battersea Power Station welcomed 30% more visitors in December 2023 than December 2022, as local residents, Londoners and visitors from further afield visited the riversideneighbourhood for Christmas shopping, to make the most of the seasonal offers and to enjoy the unique festive activities available.

Overall sales increased by 52% and fashion sales climbed 33% in December 2023 from a year earlier following several fashion brand openings in 2023. (Credit: Charlie Round-Turner)

In total, over 11.2 million people visited Battersea Power Station in 2023, driven by the opening of over 40 new shops, bars, restaurants and leisure experiences since October 2022 when the Grade II* listed building opened its doors for the first time in history. The riverside neighbourhood’s packed calendar of events and cultural activities has also been key to attracting visitors with highlights including The Battersea Games, which paved the way for Battersea Power Station being announced as the official London fan zone for the Paris 2024 Olympics and Paralympics, and the annual Light Festival, which will be returning from 25^th January – 25^th February 2024.

Battersea Power Station also welcomed several successful brand pop-ups throughout 2023 as it established itself as one of London’s most experiential destinations including the Aperol Spritz^® Aperidisco, Jaeger-LeCoultre Golden Ratio Musical Show with TØKIO M¥ERS and the NFL London Experience.

The opening of Arcade Food Hall in July 2023, which is home to 13 different cuisines, two bars and three standalone restaurants, alongside Bounce, the home of ping pong, Searcys Champagne Bar, Dishoom and the first tashas to open in the UK, helped drive a 25% increase in visitors during the evenings, reflecting the destination’s offering as a place to meet with friends and family after work.

Simon Murphy, CEO at Battersea Power Station Development Company (BPSDC), said: “The strong footfall over the Christmas period is further testament to the unique and constantly evolving offering at Battersea Power Station, and provides a fitting conclusion to a successful 2023. The unique mix of shops, bars, restaurants, leisure venues and engaging cultural activities have attracted groups of all ages, whilst the homes and offices within and around the Power Station bring a continuous buzz to the estate.

“It has been amazing to witness the Battersea Power Station estate transform into a thriving riverside destination which welcomes thousands of visitors a day, and to have seen our shareholder’s vision for this once derelict area become a reality.”

Cokey Sulkin, Chief Operating Officer at Arcade Food Hall, said: “We're proud to report a remarkable December at Arcade Battersea. We regularly had the pleasure of serving over 5000 guests a day and our food hall brands were received extremely well across the board. We took our smash burger brand Manna to the next level, evolving it from a food hall kitchen into a standalone restaurant at Battersea Power Station in 2023. In just four months our newest opening at Arcade Battersea, Solis, went viral on social and hit target-breaking revenues for the last quarter of the year. BAO, a vital component of the Food Hall, emerged as a top performer for the estate too. We are looking forward to continuing this momentum in 2024 with many more innovative brands in the pipeline.”

During the Christmas period, Battersea Power Station was transformed into London’s ultimate festive destination with the capital’s only riverside ice rink Jo Malone presents Glide at Battersea Power Station, as well as family-friendly activities, live performances including carols from the Battersea Power Station Community Choir and Christmas markets championing independent businesses within the historic turbine halls.

Additionally, one of the world’s greatest living artists, David Hockney, partnered with Battersea Power Station and Apple to unveil his latest work of art, ‘Bigger Christmas Trees’, which saw two digitally animated Christmas trees light up the Power Station’s washtowers and two of the building’s iconic chimneys between 1^st – 25^th December 2023.

Looking ahead to 2024, further retail, leisure, food and beverage brands will open at the riverside neighbourhood including Mexican restaurant, El Pastor, So.Shell Nail & Brow Bar, the latest luxury health club from Third Space, LIPS Pharmacy and LIPS Healthcare Clinic and Diagnostic Centre.

Battersea Power Station’s office offering will continue to evolve and expand with the launch of 50 Electric Boulevard, a new 200,000 sq ft state-of-the-art office building designed by Foster + Partners, and the residential community will grow further with the completion of Koa at Electric Boulevard, a new collection of 204 apartments.

With its own Zone 1 London Underground station, Battersea Power Station is within 15 minutes of the West End and the City and draws visitors from across the capital and the globe, becoming one of London’s most visited destinations. Battersea Power Station is also easily accessible via the Uber Boat by Thames Clippers river bus service, bike, train and on foot.

For more information about Battersea Power Station, please visit www.batterseapowerstation.co.uk and follow @BatterseaPwrStn to keep up to date with the latest news and events.

-END OF PRESS RELEASE-

For media enquiries, please contact:
Battersea Power Station Development Company
T: +44 (0) 20 7062 1870
E: pressoffice@bpsdc.co.uk

About Battersea Power Station
Following an ambitious eight-year restoration, Battersea Power Station opened to the public for the first time in history on 14th October 2022. The iconic landmark and surrounding area has been transformed into London's most exciting new mixed-use neighbourhood a place for the local community, Londoners and visitors from further afield to shop, eat, drink, live, work and play.

Forty years after the Power Station was decommissioned, the Grade II* listed building is now home to over 100 shops, bars, restaurants, 254 apartments, offices, leisure and entertainment venues including Lift 109, a unique glass elevator experience inside the building’s north west chimney, The Cinema in The Power Station and Bounce Ping Pong.

Visitors to Battersea Power Station will find a mix of premium, high street and small independent brands such as ME+EM, A.P.C, ZARA, Hackett, Jigsaw, Levi's, Aesop, Uniqlo, the Battersea Bookshop, and Curated Makers. The riverside neighbourhood also offers a variety of dining options at over 30 cafes, bars and restaurants including the newly opened 24,000 sq ft Arcade Food Hall, which hosts 13 world cuisines on its menu.

The restoration of Battersea Power Station is the centrepiece of an ambitious regeneration programme that spans across 42 acres on a 450m stretch of the River Thames. When completed, this highly anticipated and innovative project will have created more than 20,000 new jobs, over 4,000 new homes, a new NHS medical facility and 19 acres of public space.
Additionally, with its own Uber Boat by Thames Clippers river bus pier and the new Zone 1 Battersea Power Station Underground station on the Northern Line, this central London destination is now easily accessible for all to enjoy.

For more information, please visit www.batterseapowerstation.co.uk and follow @BatterseaPwrStn to keep up with the latest news and events.

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