Over 1,100 units sold, an average of over 77% take up throughout the campaign

ARA DAMANSARA, 5 May 2019 – After eight consecutive weeks of launches throughout March to April 2019, Sime Darby Property Berhad has achieved over RM1 billion in sales with over 1,100 units sold, a successful conclusion to the Primetime 8 marketing campaign that ended on 30th April and carried out in conjunction with the Home Ownership Campaign (HOC).

Buyers flocked to the launches of quality landed and high-rise homes in Bandar Bukit Raja, the City of Elmina, Serenia City, Bandar Universiti Pagoh, The Glades at Putra Heights and KL East, all of which bear the hallmark of Sime Darby Property of strategic locations and excellent connectivity.

Sime Darby Property Acting Group Chief Executive Officer Dato’ Wan Hashimi Albalkri said, "We are humbled by the support shown by our customers. The overwhelming response from homebuyers to the Primetime 8 campaign exceeded our expectations, an indication that despite concerns over the economic climate, home ownership remains a priority among Malaysians, reflecting their trust in quality homes in great locations, easy accessibility coupled with competitive pricing that translates into value-for-money products,”

“The HOC has definitely helped us in this achievement and for this we are truly thankful to the government. The property market is an important contributor to Malaysia’s economy and Sime Darby Property will continue to play its part to stimulate this important sector,” Wan Hashimi added.

Over the eight-week period, Sime Darby Property launched seven new projects and two co-creation projects in Subang Jaya City Centre and Putra Heights involving the dto online platform. The online platform is based on co-creation and crowd sourcing which allows customers to have a say in building their homes with the developer.

One of the key product highlights was Elsa, the first product under the Affordable Collection, which recorded an overwhelming 100% take-up on its launch day with 165 units sold. The campaign also saw multiple successful launches including Elmina Valley Five with 90% out of 373 units sold. High rise product, The Ridge in KL East, also enjoyed a strong take up of more than 70%.

“We had people coming to showrooms early in the morning, queueing up even before our counters opened. The excellent reception to Primetime 8 will spur us to work harder for our shareholders and continue to offer even better products and deals,” said Gerard Yuen, Sime Darby Property Chief Marketing and Sales Officer.

Following the success of its Primetime 8 campaign, Sime Darby Property will be introducing its Raya 2019 campaign from 15 May to 30 June 2019.

Stay updated on Sime Darby Property activities and developments at simedarbyproperty.com, Facebook (facebook.com/SimeDarbyProperty), Instagram (instagram.com/SimeDarbyProperty) and the Sime Darby Property Mobile App (available for download via the App Store and Google Play).

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About Sime Darby Property Berhad

Sime Darby Property is Malaysia’s largest property developer in terms of land bank with 20,411 acres of remaining developable land. On the back of a successful 46-year track record of developing sustainable communities, Sime Darby Property has to date built 23 active townships/developments with a global reach that encompasses assets and operations across the Asia Pacific region and the United Kingdom. In the UK, as part of a Malaysian consortium, Sime Darby Property is the developer of the iconic Battersea Power Station project in central London.

Sime Darby Property is a multiple award-winning property group with numerous local and international accolades. It is the first Malaysian property developer to be awarded the International FIABCI Prix d’Excellence Awards twice for its Subang Jaya and UEP Subang Jaya townships. The company bagged its 9th consecutive Gold at the Putra Brand Awards 2018 and its 6th consecutive Top 10 Developers Awards at the BCI Asia 2015. Sime Darby Property has also been recognised as among the top developers in Malaysia in the annual The Edge Top Property Developers Awards, a recognition which the company consistently receives since 2009.

For more information, log on to www.simedarbyproperty.com

MEDIA CONTACT:
Ahmad Shahriman Johari
Head, Corporate Communications
Sime Darby Property Berhad

E-mail: shahriman.johari@simedarbyproperty.com
Mobile: 019 – 333 8320

Sherliza Zaharudin
Head, External Communications
Sime Darby Property Berhad

E-mail: sherliza.zaharudin@simedarbyproperty.com
Mobile: 019 – 267 6346