Advancing forward by efficient and progressive business practices.
Group Managing Director &
Chief Executive Officer
Group Managing Director & Chief Executive Officer
Dato’ Seri Azmir Merican is currently the Group Managing Director & Chief Executive Officer of Sime Darby Property. He holds a Bachelor’s Degree in Business Administration (Finance) from Haworth College of Business, Western Michigan University, United States of America.
He has 30 years of corporate experience, with over 15 years spent at the senior most leadership role. He brings a rich blend of cross-functional expertise in investments & private equity, corporate advisory, as well as operational management into his current role and a leadership style known for driving transformation.
Dato’ Seri Azmir started his career as an investment analyst with the Maybank Group, working in its venture capital and private equity business. He then moved to PricewaterhouseCoopers’ (“PwC”) corporate advisory arm where he managed assignments across multiple industries. He subsequently held management roles in CIMB Investment Bank where he helped establish the bank’s private equity business, managing proprietary and third-party funds.
In 2007, he was tapped for the leadership role at AWC Berhad, the company was restructured into a leading provider of engineering services and integrated facilities management across Malaysia, Singapore, and the Middle East.
In 2012, he was recruited as Group Chief Operating Officer, Business Units, for UEM Group where he was tasked to oversee the company’s “4th core” businesses across 12 countries. There, he successfully orchestrated the merger, acquisition, and integration of five companies across Healthcare Services, Infrastructure, Real Estate, and Consultancy, held under UEM Edgenta Berhad which he subsequently led as Managing Director/CEO before assuming his current position in 2020.
He is currently driving Sime Darby Property’s transformation into a Real Estate company focused at building a leading property business for landed homes and high-rise, industrial development, and an Investment & Asset Management business for recurring income. For leadership within the real estate industry, Dato’ Seri Azmir was awarded as “Outstanding Property CEO” at The Edge Malaysia Property Excellence Awards ("TEPEA") 2023. In 2024, Sime Darby Property was named Malaysia’s number one property developer at The Edge Malaysia Top Property Developers Awards, which anchors TEPEA in celebrating prominent property figures and outstanding property developments.
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Group Chief Financial Officer
Group Chief Financial Officer
Ms. Betty Lau a Permanent Resident of Malaysia, joined the Sime Darby Property Berhad (“Sime Darby Property”) on 3 December 2018 as Chief Financial Officer("CFO")Designate and was subsequently appointed as Group Chief Financial Officer on 1 April 2019.
Prior to this, she was the CFO of Malaysia Land Group of Companies, Hatten Land Limited and IOI Properties Group Berhad. With more than 25 years of experience in financial management under her belt, Ms. Lau possesses a strong financial acumen within several areas of competency, including corporate restructuring, treasury management, budgetary controls, corporate reporting and taxation. She has also held various senior finance positions in both local and foreign companies including Singapore, the United States of America, and the People’s of Republic of China. Being an accountant by profession, she paved the way for her career by working in professional audit firms for six (6) years. Since then, she has served companies in a diverse list of industries namely information technologies, media and broadcast, education, leisure and hospitality as well as property development.
In her current role, Ms. Lau spearheads the full spectrum of financial management of the Group, primarily providing strategic financial leadership and support to the senior management and the Board, implementing the transformation 2.0 initiatives across all business segments/units for better efficiency and greater transparency.
Ms. Lau is a member of Malaysian Institute of Accountants, a Fellow member of Association of Chartered Certified Accountants and an Associate member of Institute of Chartered Secretaries and Administrators.
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Chief Operating Officer — Township Development
Chief Operating Officer — Township Development
Appollo Leong Yong Kuan is currently the Chief Operating Officer — Township Development of Sime Darby Property.
He has been with the Group since 2011, starting out as a Development Manager, in which he spearheaded the development and master planning of Sime Darby Property's flagship of multiple townships especially the City of Elmina.
Before joining the Group, Appollo spent ten years of his career in the United Kingdom, where he was an architect for Aedas, a leading international architecture and design practice based in Manchester. During his tenure with Aedas, he worked on several notable projects, specialising in Private Finance Initiative (“PFI”) developments for public schools.
In 2005, Appollo was appointed as an architect and Planning & Development Consultant at Christopher Rogers Ltd. He managed and contributed to the full spectrum of developments in this role, such as market research and feasibility, land and approval matters, master planning and redevelopment, design and construction management, as well as development funding and cash flow, among others.
In 2009, he carried his breadth of experience and expertise into the Peel Group, a leading United Kingdom infrastructure, transport, and real estate investment house. He served as a Planning & Development Consultant before relocating to Malaysia under TalentCorp's Returning Expert Programme in 2011.
Appollo holds a Master of Science in Property Appraisal & Management from Sheffield Hallam University, United Kingdom and a Bachelor of Applied Science in Architectural Technology from the Curtin University of Technology in Australia, as well as a second Bachelor's Degree in Architecture from the University of Manchester, United Kingdom. He is also a registered Chartered Architect with the Royal Institute of British Architects (“RIBA”) and a registered Chartered Planning and Development Surveyor with the Royal Institution of Chartered Surveyors (“RICS”).
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Chief Operating Officer — Integrated Development
Chief Operating Officer — Integrated Development
Datuk Ir. Mohd Idris Abdullah was appointed as Chief Operating Officer — Integrated Development effective 16 January 2021.
He has been with Sime Darby Property since 2012 in various management roles.
Prior to his appointment as Chief Operating Officer — Integrated Development, Datuk Ir. Mohd Idris was the Senior General Manager of Business Unit 2 and Acting General Manager of Business Unit 3. He was responsible in overseeing operations in Bandar Bukit Raja and Serenia City as well as townships in Negeri Sembilan and Johor.
He started his career as Project Manager at Road Builder Group of Companies from 1991 to 2008 before subsequently moving to IJM Corporations in 2008 as Project Manager. In 2012, he left IJM Corporations and joined Sime Darby Property as Head – Township
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Chief Operating Officer — Investment & Asset Management
Chief Operating Officer — Investment & Asset Management
Aurelia Lee was appointed as Chief Operating Officer, Investment & Asset Management, effective 15 February 2023.
Aurelia has around 15 years of relevant industry experience, including 4 years of investment banking, more than 6 years in investment / private equity role at Khazanah Nasional Berhad and a further 4 years in UEM Edgenta Berhad and Sime Darby Property with oversight over strategy, planning, corporate finance and investor relations activities.
Aurelia holds a Master of Finance from RMIT University and a Bachelor’s Degree in Biotechnology, Monash University.
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Chief Marketing & Sales Officer
Chief Marketing & Sales Officer
Datuk Lai Shu Wei was appointed as Chief Marketing & Sales Officer of Sime Darby Property, effective 1 April 2021.
Prior to the appointment, he was the Vice President & Head of Marketing for Unifi Business at Telekom Malaysia Berhad ("TM"), where he led Unifi's marketing strategy and initiatives. During his time there, he was also responsible for the Broadband, Mobile, TV and Content Businesses, as well as Converged Solutions for the Consumer and SME segments.
Datuk Lai Shu Wei was additionally the Chief Marketing Officer for Webe Digital, TM's Digital Services Provider and Center of Excellence for Mobility and Digital, in which he spearheaded a large team to build TM's first digitally-focused mobile service and solution.
With over 25 years of branding and marketing experience in various industries, Datuk Lai Shu Wei has also worked with Standard Chartered Bank Berhad, Maxis Berhad, Johnson & Johnson ASEAN and Nestle Berhad.
He graduated with a Bachelor of Science in Business Administration from Tri-State University, Indiana, USA and completed his Executive Programme in Advanced Strategic Management from IMD Business School in Lausanne, Switzerland.
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Group Company Secretary
Group Company Secretary
Noreen Melini Muzamli joined Sime Darby Property Berhad (“Sime Darby Property”) on 17 August 2021.
Noreen is a certified legal practitioner and licensed company secretary with close to 20 years of working experience in several public listed companies from various sectors. Before joining Sime Darby Property, Noreen was the Joint Company Secretary / Head, Corporate Secretarial Services of Bumi Armada Berhad. She was responsible for ensuring the provision of effective corporate secretarial services at Bumi Armada and advising the Board and Management on compliance with relevant regulations and best practices on corporate governance.
Noreen, a Bachelor of Laws (Hons) graduate from the University of Bristol, United Kingdom, had a nine-year-long career with the Maybank Group and its subsidiaries from 2006 to 2015. She held various roles, with her last being the Regional Head, Corporate Secretarial Services of Maybank Kim Eng, where she oversaw the corporate secretarial services function in 10 countries. Noreen was also the Company Secretary of Maybank Investment Bank Berhad and its group of companies. Before Maybank Group, she worked in the Legal and Secretarial Department of a public listed property developer for more than 5 years.
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