ARA DAMANSARA, 11 July 2012 - Demand for both residential and commercial properties that give value to buyers remains robust. This was clear from the impressive results achieved by Sime Darby Property that introduced its Lifestyle Collection programme recently for two months till June 2012.

With what was arguably the largest range of properties on offer in a single campaign by a developer, the Sime Darby Property Lifestyle Collection successfully recorded a total gross sales value of close to RM800 million since the campaign was introduced.

The achievement came on the back of a strong take-up of the wide-ranging residential and commercial properties located in Sime Darby Property s ten known townships in the Klang Valley and Nilai, Negeri Sembilan. As the campaign drew to a close on June 17, about 700 units of properties were successfully sold.

 The results of the Sime Darby Property Lifestyle Collection clearly show that our offerings have hit the right chord amongst home buyers and investors.

 We offer them quality and innovative properties at a price that gives them investment opportunities and value creation. Further to that, the sustainability features provided added value for money and created a sense of pride .

 More than just a sales campaign, the Sime Darby Property Lifestyle Collection has positioned the Company as the brand for township development. It also showcased our direction moving stronger into the journey of innovation as an integrated property company going into commercial centres, niche mixed products, Transit-Oriented Development (TOD), themed townships and lifestyle-enriching residential products. Do look out for us, said Dato Abd Wahab Maskan, the Managing Director of Sime Darby Property Berhad. Dato Wahab is also the Sime Darby Group s Chief Operating Officer.

 Our new strategic direction will be defined by our products, where quality, timely delivery of value and optimal returns are the hallmarks.

Sime Darby Property s products that were launched during the campaign saw an impressive 80% take-up rate within the 2?-month period. Some launches even realised a 100% take-up rate within this period. These included Aster Grove in Denai Alam, Delora homes and 11 Avenue commercial development in Bandar Bukit Raja.

 In addition, the campaign also helped shine a spotlight on our existing properties on sale in the market. Out of the existing properties in the market before the campaign, phases that were sold out included Maple Terrace and Willow Park in Denai Alam, Isola in Subang Jaya, Davina II & III in Nilai Impian and Impian Avenue commercial development in Nilai Impian.

During the Sime Darby Property Lifestyle Collection campaign, well over 20,000 visitors were recorded across the developer s sales galleries as well as at its exclusive Property Showcase in Oasis Square, Ara Damansara and at the Pavillion Shopping Centre, Kuala Lumpur. From this, over 6,000 individuals registered their interest to purchase a Sime Darby Property home.

On top of this, the breadth and depth of the offerings were able to cater to any lifestyle needs and budgets. This campaign showed what Sime Darby Property can offer to the broad spectrum of homebuyers and investors. This is well indicated through the  Likes on our Facebook page that jumped by 400% after the campaign.

Dato Wahab added,  The support we have received for our products to date was a reflection of the trust the buyers have in the Sime Darby Property brand. This trust is earned from the brand s track record as well as the Company s ability to be a long-term developer as a result of our financial strengths and depth of resources

The Sime Darby Property Lifestyle Collection offered potential buyers and investors special financial packages and benefits. Moving forward, the Sime Darby Property Lifestyle Collection has set the next level of sustainable platform for it to strengthen the appeal and value of the Sime Darby Property brand in the hearts and minds of property buyers, investors and stakeholders.