16 June 2009 - Sime Darby Property (SDP) once again proved its resilience despite the market gloom when it smashed a record breaking sales exceeding RM1 billion with over 1600 units sold, as the third installment Parade of Homes came to its end on 15 June 2009.

Launched in early March this year, the Parade of Homes, which is undoubtedly fast becoming a hunting ground for the best home ownership bargains, clearly has the right formula in attracting and inducing savvy home buyers into realizing their dreams to own a home, in addition to making strategic investments for their future.

The formula of this success is accredited to the innovative marketing techniques employed by SDP, which has been the hallmark of every Parade of Homes since its maiden launch in June 2008.

“Evidently, our continuous research has given us an insight of property buyers’ needs and concerns. These findings have allowed us the ability to offer property buyers unique packages during our Parade of Homes campaign which have provided many Malaysians with the opportunity to make their dream of home ownership a reality,” says Dato’ Tunku Putra Badlishah, Managing Director of SDP.

The main factors contributing to strong sales in this current campaign, according to Dato’ Tunku Putra Badlishah, are the exclusive benefits such as an interest rate of BLR minus 2.3%, special down payment scheme (whereby customers could opt to pay in installments of up to 12 months) and “no-interest charge” during the construction period.

The overall performance of this most recent Parade of Homes sends a clear message to the industry players that home ownership is still a growing priority despite the economic gloom. And it is without a doubt that the right strategy in brand and product marketing is key to continuously attracting and retaining customers for sustainable returns

SDP will continue to look into the many ways in sustaining its market leadership by continuous delivering quality products that surpass the needs of the people, which is a clear formula to winning the hearts of its customers.